Sephora vs Ulta – we have a tendency to break down main variations between the two beauty stores, from their rewards programs to shipping prices

  • As two one-stop shops for all points magnificence, Sephora and Ulta are typically in distinction.
  • The retailers are actually pretty comparable and every is sweet places to replenish on all the make-up, skin-care, and hair-care merchandise you need.
  • Questioning the place you have to go in your subsequent magnificence haul? We break down all of the items it is worthwhile to find out about every store, from membership packages to supply costs.

If you happen to occur to’re an avid shopper of all points magnificence, you will have more than likely been to a Sephora or an Ulta – probably even every. As one-stop shops for all points magnificence, from make-up to skincare to hair care and all of the items in between, many people study the two retailers.

Sephora has a standing for selling additional luxurious magnificence producers, whereas Ulta has prolonged been thought-about as a retailer of drugstore producers. The actual fact is that these two retailers aren’t so completely totally different. With aggressive rewards packages, sturdy selections of merchandise and kinds, magnificence suppliers, recommendations, and further, every store provide good shopping for experiences.

Questioning the place you have to go to get what? We’ve coated the membership packages, rewards, product, and mannequin selections, strategies to purchase, and learn to decide which is best to you.

Preserve studying for a whole breakdown of what you probably can expect to find at Sephora and Ulta.

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Disclosure: This put-up is delivered to you by the Insider Picks workforce. We highlight providers and merchandise you may uncover fascinating. If you happen to occur to buy them, we get a small share of the revenue from the sale from our commerce companions. We repeatedly acquire merchandise free of price from producers to test. This does not drive our decision as as to if or not a product is featured or helpful. We operate independently from our selling product sales workforce. We welcome your recommendations. Email correspondence us at

Manufacturers and product selection

Every store carries quite a lot of merchandise all through all worth ranges, and there is a variety of overlap between the two almost about mannequin selection. Normally, Sephora shares additional high-end producers and Ulta additional drugstore selections.

Sephora: Sephora carries a complete bunch of producers, along with its private label. Sephora Assortment, the store’s in-house line, supplies fairly priced magnificence merchandise starting as little as $1. The store moreover shares a lot of mid-tier producers, along with high-end ones like Dior, La Mer, and Chanel. Fenty Magnificence, Huda Magnificence, and Charlotte Tilbury are a number of of Sephora’s standout producers you probably cannot uncover at Ulta.

Ulta: Ulta Magnificence Assortment is the store’s in-house label offering fairly priced magnificence merchandise — prices start underneath $1 for sheet masks — with all of the items from skincare to magnificence devices. Like Sephora, you will discover a great deal of mid-tier producers, nevertheless, what stands out about Ulta is its curation of funds magnificence producers. NYX, e.l.f. Cosmetics and L’Oréal are a lot of the pharmacy producers you probably cannot uncover at Sephora.


Every store provide membership packages that reward shoppers for spending with elements packages, grant them explicit entry to promotions, and further.

Sephora: Magnificence Insider is Sephora’s membership program. There are three ranges of membership: Magnificence Insider, VIB, and VIB Rouge. Any shopper can develop to be a Magnificence Insider since there is no minimal spending basically. To develop to be a VIB member, you will want to spend $350 a yr and develop to be a VIB Rouge member that amount goes as a lot as $1,000 a yr.

Ulta: Ultimate Rewards is Ulta’s membership for loyal shoppers. There are three tiers of membership: member, platinum member, and diamond member. There is no such thing as a such factor at the least spend required to develop to be a day by day member. It is important to spend $450 a yr to develop to be a platinum member and $1,200 to develop to be a diamond member.

Rewards packages

Every Magnificence Insider and Ultimate Rewards packages provide good perks to shoppers, whether or not or not you’re spending quite a few money on the retailer yearly or none the least bit. Sephora supplies its members additional promotions, whereas Ulta supplies additional birthday perks, nevertheless ultimately every package deal rewards shoppers very equally.

Sephora: There are numerous benefits of turning right into a Magnificence Insider. One of many notable is the elements system, which turns your spending into elements that you could be redeem on the Rewards Baazar in change for merchandise. Here’s a rundown of the rewards you get, at every membership tier:

Insider: 1 degree for every $1 you spend, 2 free birthday presents
VIB: 1.25 elements for every $1 you spend, 4 free birthday presents, celebratory tier reward (500 elements or 2 free makeovers)
VIB Rouge: 1.5 elements for every $1 you spend, 4 free birthday presents, celebratory tier reward (750 elements or 4 free makeovers), free commonplace supply, entry to distinctive events

Ulta: Final Rewards members get quite a few benefits that make future shopping for hauls additional fairly priced. In distinction to Sephora, the place elements are redeemed as merchandise, at Ulta elements are redeemed as cash reductions on future features. Here’s a breakdown of the rewards at every diploma:

Member: 1 degree for every $1 you spend, free birthday reward, double elements all through your birthday month
Platinum: 1.25 elements for every $1 you spend, free birthday reward, double elements all through your birthday month, $10 birthday coupon, elements in no way expire
Diamond: 1.5 elements for every $1 you spend, free birthday reward, double elements all through your birthday month, $10 birthday coupon, elements in no way expire, frequently free supply on orders of $25 or additional, annual $25 magnificence service reward card.

Strategies to purchase

Every Sephora and Ulta have good, well-organized retailers the place you will discover (and be tempted by) 1000’s of merchandise on present. Every moreover provides pretty comparable on-line shopping for experiences as successfully, though Ulta supplies a particularly helpful in-store pickup selection.

Sephora: Sephora’s supply offering is pretty commonplace. If you happen to occur to spend $50 or additional, you’re eligible with out spending a dime, commonplace three-day supply. For orders decrease than $50, this related supply worth $5.95. To get two- or one-day supply, you’ll pay $10.95 or $16.95, respectively. If you happen to occur to retailer on-line at Sephora normally, it may be worth it so as to enroll in its flash supply program. It costs merely $15 a yr and supplies you free supply for the whole yr, no minimums required.

Ulta: Ulta’s supply expenses and insurance coverage insurance policies are pretty commonplace too. Irrespective of how so much you spend in your order, commonplace supply costs $5.95 (3-8 enterprise days), expedited supply costs $9.95 (3-4 enterprise days), and premium supply costs $16.95 (2-3 enterprise days).

If you happen to want to stay away from supply costs and reside close to an Ulta retailer location, use Ulta’s in-store pickup service. All you have to do is choose “Buy On-line & Determine Up in Retailer” as your purchase selection. When your order’s ready, you’ll get an electronic mail from Ulta — merely head over to the chosen retailer with that electronic mail affirmation and an ID, and in addition you are good to go.

So, the place do you have to go?

In fact, it’s as a lot as you. You probably cannot go fallacious shopping for at Sephora or Ulta. For lots of shoppers, it’s a matter of what they know. For example, I grew up going to an space of Sephora and acquired a Magnificence Insider card in the meanwhile. It’s nonetheless priced it for me to purchase there as I’ve collected elements by means of the years and it’s proved to be a mannequin I can truly consider. If you happen to occur to develop up going to an Ulta as a substitute, you’d more than likely say the equivalent about that mannequin.

One different contemplate choosing the place to purchase is what you must buy. If e.l.f. Cosmetics is your favourite mannequin, go to Ulta — Sephora wouldn’t stock the mannequin. If you happen to occur to like Charlotte Tilbury, you will want to go to Sephora, as Ulta wouldn’t have it. Thankfully, every Sephora and Ulta stock numerous frequent magnificence producers like Nars, Clinique, and Too Confronted, amongst others — so if that’s what you need, you’re set wherever you go.

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